What is Serum?


What is serum? Face serums are designed to do just one thing: deliver skincare ingredients to the surface of your skin as efficiently as possible, making them potentially more potent than other formulas with the same active ingredients. So, before we wax on about the wonders of face serums, let’s start with the basics: Face serums are lightweight formulations that contain a higher concentration of active ingredients — like retinol, green apple stem cell, hyaluronic acid, glycolic acid, copper peptide, and vitamin C — than typical facial moisturizers that can be applied to your skin directly. Known for their effectiveness, face serums are often used to manage specific skincare concerns. These concerns include acne (large and clogged pores), anti-aging, dark circles, dark spots and hyperpigmentation, dehydration, dull skin, fine lines, puffiness (eye bags), uneven skin tone, and wrinkles. Serums will also typically be thinner than moisturizers, making them perfect for layering, and they can come in various formulas. They are usually clear, gel-based, oils, and liquid. They can even have water-like consistency in some cases. Serums are designed to hydrate, protect, nourish your skin, and weed out several concerns. Serum is a skincare product you can apply to your skin after cleansing and toning, but before moisturizing to deliver powerful ingredients directly into the skin. Serum is particularly suited to this task because it comprises smaller molecules that can penetrate deeply into the skin and deliver a very high concentration of active ingredients. This makes them an excellent tool for targeting specific skincare concerns, like wrinkles and fine lines.